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THE CHALLENGE
THE SOLUTION
Over 50% of girls ages 14-17 stop playing sports
There’s a legacy of inequality and
opportunity. Lack of infrastructure, lack of
access, lack of role models, lack of funding.
Gets girls engaged with sport – focusing on
one of those that need the greatest shift
– tennis, swimming, rugby, weightlifting,
hockey and boxing
focuses on removing the mental or physical
barriers that prevent girls from getting onto,
or staying on, the fields, courts, and pitches.
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