My copywriting experience
As a copywriter, I have written in many voices to fit the audiences of different brands. My love for culture has inspired me to be a diverse copy owner. With my master's degree in Global Strategic Communication, I have taken my knowledge of cultural inspirations, with a data-driven goal of speaking to target audiences. I've had the pleasure of working with international brands to relate to those markets.
Below are some examples of my deliverables for different brands.
The Epic Escape Through Indulgence
With the launch of KFC's new Chik 'n Cheese Pops, we created a corporate office-themed video game to get social media buzzing about escaping work to get lunch. I wrote the english version of the spanish and portuguese script, engaging players with "cheesy" office jokes and puns.
B2B Case Study Campaign
This campaign was created to make realtors aware of the products and services available to them at Homes.com. To promote our B2B features, I conducted research interviews of our existing realtors to create landing page testimonials of their experience with us. With the strategic use of SEO, it increased lead count for prospective clients and helped our realtors promote their services to home buyers who use google to search for properties.
#GetThanked
Now, as part of T-Mobile, Sprint customers "#GetThanked" every week with free stuff and great deals. I wrote the app cards reminding Sprint customers that they now get T-mobile perks to insure that the merger is not so bad after all.
Fashion Meets Art
I created email newsletters and social media content for Oliver Gal to maintain their high-end, chic, yet urban persona that speaks to their art meets fashion style.
