BizHack

BizHack needed help promoting their 12-week in-person digital marketing course geared toward connecting small business owners based in Miami, FL.

"I Am Because We Are"

Our strategy was inspired by "Ubuntu," an African Zulu philosophy of humanity. The story goes that children who were challenged to win a race and earn candy as a prize, all banned together to win the prize as a team. This same idea constructed the rebranding of BizHack Academy's 12 week program. Each photo is made of collage of photos from their alumni network, emphasizing that teamwork makes you successful.