Celebrating the island’s distinct culture and unique experiences, Red Stripe, a Jamaican-brewed lager, wanted to emphasis the culture with a social media brand persona revamp–thus a campaign emerged.

"Stand Up For Your Stripe"

When you need to relate to an audience of a different culture, you must speak in their mother tongue. After extensive research and study, I learned to write in Jamaican Patios to create a familiar and relatable social persona for Red Stripe.