Creative Work
THE CHALLENGE
Red Stripe wanted to evolve its social media presence to feel more culturally rooted while strengthening engagement with local audiences.
Voice Design
RED STRIPE | STAND UP FOR YOUR STRIPE
THE APPROACH
As the social media lead, I researched and learned Jamaican Patois to help shape a more conversational, relatable, and distinctly local brand voice.
Campaign commercial
Campaign commercial
Narrative Design
KFC | THE EPIC ESCAPE THROUGH INDULGENCE
THE CHALLENGE
KFC LATAM wanted to build excitement around the launch of Chik ’n Cheese Pops during peak lunch hours by creating a campaign that captured the urge to escape work for an indulgent break.
THE APPROACH
We created an office-themed video game experience designed for social engagement. I wrote the English adaptation of the Spanish and Portuguese scripts, using playful office humor and cheesy puns to match KFC’s bold, fun brand voice.
