Enterprise UX Writing
Simplifying complex
promotional flows
T-MOBILE | B2B OFFER MODAL
I redesigned the T-Mobile for Business offer modal to simplify complex qualification requirements and help users confidently get the right plan.
THE CHALLENGE
The original offer modal contained too much information at once—making it hard for users to quickly understand eligibility and next steps.
THE APPROACH
I simplified the message by implementing user research feedback to help users scan, understand, and act with confidence.
THE IMPACT
Simplified and scannable hierarchy.
BEFORE
AFTER
-
Increased engagement with offer details
-
Fewer support inquiries about qualification
-
Stronger path-to-conversion for eligible users
USER JOURNEY(SIMPLIFIED)
1. User sees offer
Clear, benefit-forward headline captures attention.
2. Understands eligibility
Requirements are easy to scan and quickly understood.
3. Explore FAQs/ offers
Answers are available without leaving the modal.
4. Views eligible plans
Clicks primary CTA to see eligible plan options.
5. Submit
Users complete the plan selection.
Interactive
prototype
Explore Devices or Deals user flow
BEFORE
AFTER
CONTENT STRATEGY DECISIONS
BEFORE
AFTER
Stronger
headline
See how to get 50% off any Business Unlimited plan for
up to 5 lines.
Get 50% off any
Business Unlimited
plan for up to 5 lines.
Simplified requirements
Dense legal and promotional text was difficult to scan.
Key requirements surfaced as clear, scannable bullets.
Contextual support
Users had to leave the modal to find answers.
FAQs + live chat agent introduced
to address common questions.
Clear next
step
No clear primary action.
Stronger CTA guides users to eligible plans.
OUTPUT