Enterprise UX Writing

Simplifying complex
promotional flows

T-MOBILE | B2B OFFER MODAL

I redesigned the T-Mobile for Business offer modal to simplify complex qualification requirements and help users confidently get the right plan.

THE CHALLENGE

The original offer modal contained too much information at once. Performance data revealed where users were dropping off. In response, I advocated for leading with copy clarity first, simplifying language and hierarchy before restructuring the layout.

THE APPROACH

I simplified the message by implementing user research feedback to help users scan, understand, and act with confidence.

THE IMPACT

Simplified and scannable hierarchy.

BEFORE

AFTER

Increased engagement with offer details
Fewer support inquiries about qualification
Stronger path-to-conversion for eligible users

USER JOURNEY(SIMPLIFIED)

1. User sees offer

Clear, benefit-forward headline captures attention.

2. Understands eligibility

Requirements are easy to scan and quickly understood.

3. Explore FAQs/ offers

Answers are available without leaving the modal.

4. Views eligible plans

Clicks primary CTA to see eligible plan options.

5. Submit

Users complete the plan selection.

CONTENT STRATEGY DECISIONS

Interactive
prototype

Explore Devices or Deals user flow