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Rebrand Campaign

THE BACKGROUND

Once the number one preferred airline for Americans, PanAm has become lost in time, as it's last flight took off in the 1990's.

THE CHALLENGE

Propose a rebrand for PanAm that would become the preferable airline to travel. 

THE SOLUTION

Millennials are the most traveled generation. Conduct research to gather insights on how to target this demographic 

“The Personal Airline.”

Based on research conducted (see below) we found that Millennials rather fly with a brand who cares about their experiences during and after their flight but instead they feel that the airline industry only cares about meeting financial business needs instead of consumer comfortability.  

Therefore, with research conducted, we have rebranded PanAm members to feel like they are on a personalized vacation before it has started. 

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Creative Team

Bea Jones - Copywriter | Enrique Noval - Copywriter | Daniel Townsend - Art Director

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